Organic Centre Wales logo
Providing information on organic food and farming in Wales
Subscribe to our newsletter

Media Training

Working with broadcast and social media 19 Feb 2013 09:30

OCW is delivering a Media Training day for organic businesses on the 19th February 2013. There is no charge for the training which is being provided as part of the BOBL project.

This course is a rare chance to work with professional news broadcasters and will give you the confidence to make the most of media opportunities. The intense day includes sessions on developing the messages you want to communicate and practice interviews. The afternoon includes an overview on using Facebook and Twitter, without spending your life online, and why they can help your business develop.

Emily Davies, Capestone Organic Poultry:
'I found the training course to be particularly beneficial. I wasn't sure what to expect at first however by the end of the day I had developed my public speaking skills and media techniques and it was a real confidence boost.'

Location: Penpont, Brecon LD3 8EU.
Contact details:

Course Programme Engaging with the media

09:30 Coffee and registration

09:45 Welcome and introduction

10:00 Welsh consumer attitudes to organic food
Summary of key points from Beaufort Research including target audiences

10:30 Key messages
What key messages are for. Which key messages resonate now

11:00 Coffee break

11:15 Communicating key messages using social and other media.
Examples: Yeo Valley, blogs, twitter, Facebook, press releases etc.

11.45 Critique/brain storming delegates' stories/examples.
Open questions

12:15 Lunch

13:00 Introduction to media interviews
How to keep an interview on track and answer those difficult questions.

13:15 Individual interviews
Delegates can choose between 'magazine' style interviews and the more adversarial
style of news interviews.

13:15 Social networking practical.Delegates awaiting/returned from interview will have
an opportunity to set up twitter or facebook accounts and receive an overview of
key features such as setting groups or contributing to discussions. This is an
opportunity for existing users of these services to share their experience and
look at best practice.

14:15 Feedback session assessing and improving your performance.

15:00 Tea or coffee

15:10 Developing an action plan for your business.

15:45 What the BOBL project can do to help you.

16:00 Ends

Book your place

Please complete the form below to indicate your interest in this course

Contact Name
Your e-mail address(required)
Security code
Please enter the characters in the image above Refresh image


In partnership with
ADAS logo Aberystwyth University logo Organic Research Centre Elm Farm logo
Organic Centre Wales, IBERS, Gogerddan Campus
Aberystwyth University, Ceredigion, SY23 3EB
T:01970 622248   E:
Funding bodies
logo of the European Agricultural Fund for Rural DevelopmentWelsh Assembly Government logo
Website design: mach2media and Technoleg Taliesin Cyf.