Providing information on organic food and farming in Wales
Working with broadcast and social media 19 Feb 2013 09:30
OCW is delivering a Media Training day for organic businesses on the 19th February 2013. There is no charge for the training which is being provided as part of the BOBL project.
This course is a rare chance to work with professional news broadcasters and will give you the confidence to make the most of media opportunities. The intense day includes sessions on developing the messages you want to communicate and practice interviews. The afternoon includes an overview on using Facebook and Twitter, without spending your life online, and why they can help your business develop.
Emily Davies, Capestone Organic Poultry:
'I found the training course to be particularly beneficial. I wasn't sure what to expect at first – however by the end of the day I had developed my public speaking skills and media techniques and it was a real confidence boost.'
Location: Penpont, Brecon LD3 8EU.
Contact details: email@example.com
Course Programme Engaging with the media
09:30 Coffee and registration
09:45 Welcome and introduction
10:00 Welsh consumer attitudes to organic food
Summary of key points from Beaufort Research including target audiences
10:30 Key messages
What key messages are for. Which key messages resonate now
11:00 Coffee break
11:15 Communicating key messages using social and other media.
Examples: Yeo Valley, blogs, twitter, Facebook, press releases etc.
11.45 Critique/brain storming delegates' stories/examples.
13:00 Introduction to media interviews
How to keep an interview on track and answer those difficult questions.
13:15 Individual interviews
Delegates can choose between 'magazine' style interviews and the more adversarial
style of news interviews.
13:15 Social networking practical.Delegates awaiting/returned from interview will have
an opportunity to set up twitter or facebook accounts and receive an overview of
key features such as setting groups or contributing to discussions. This is an
opportunity for existing users of these services to share their experience and
look at best practice.
14:15 Feedback session – assessing and improving your performance.
15:00 Tea or coffee
15:10 Developing an action plan for your business.
15:45 What the BOBL project can do to help you.
Organic Centre Wales, IBERS, Gogerddan Campus
Aberystwyth University, Ceredigion, SY23 3EB
T:01970 622248 E: firstname.lastname@example.org