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Organic Market – Dairy
OMSCo April report by Huw Bowles.
The weather continues to disrupt milk supply.The long cold and wet winter meant that a number of producers were running very low on silage and some have had to resort to obtaining a derogation to feed non-organic silage. As a result of this, OMSCo have taken the decision to not collect and market this as organic to protect the integrity of the organic brand. With Spring finally arriving, the current period of cold and dry weather is doing little to improve the situation, with the ground already cracking in some places and no sign of warm wet weather which would aid grass growth.
Sales continue to hold up well, but detailed analysis of TNS sales data has been made more difficult as the historic organic figures have been significantly revised which make comparisons with past sales very difficult. OMSCo's experience is that sales continue to grow, albeit very slightly and it is hoped that the continued marketing and new product developments in the organic dairy market lead to an increase in sales during 2010.
Organic milk sales hold up
According to the Soil Association Market report 2010, sales of organic food plummeted by 12.9% in the UK last year but organic milk bucked the trend with dairy sales growing by 1%. 2009 was the best year for organic milk sales on record. www.soilassociation.org.uk
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