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Soil Association Organic Market Report 2010

The Soil Association's latest Organic Market Report was published on Monday 12 April. Sales of organic products in the UK fell by 12.9% in 2009 to £1.84 billion. Yet despite the tough economic climate, the report also indicates signs of increasing confidence amongst consumers. Based on evidence from the early months of this year, the Soil Association predicts a modest market expansion of between 2% to 5% in 2010. Organic products continue to attract shoppers from across the social spectrum, with groups that include manual and casual workers, pensioners, students and people on benefits accounting for 33% of the spend. Peter Melchett, Policy Director at the Soil Association, said: “The question we should really be asking is not 'can we afford organic food?' but 'can policy makers afford to carry on playing down the potential of organic farming's contribution to food security and tackling climate change?' In the meantime, we need to rekindle the kind of consumer demand that will ultimately be impossible for policy makers and retailers, to ignore.” The full report is available on the Soil Association website

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