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OCW publish marketing toolkit

Organic Centre Wales has published a PR and Marketing Toolkit to the OCW website.

The toolkit brings together the course materials developed for the Media Training courses offered to organic businesses. It also tells businesses how they can engage with the OCW naturally different campaign and learn from the experience gained during its delivery.

Dafydd Owen, BOBL Project Officer, said, 'The evaluation of the campaign is effectively a case study of the cost effectiveness of different forms of advertising. If any organic businesses are considering investing in advertising then reading the evaluation will help them decide what will provide the best return for their business.

For more information contact Dafydd Owen on odo@aber.ac.uk or Jenny Mills on jem25@aber.ac.uk read more   

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