The financial crisis and subsequent recession has forced consumers to re-think their purchasing decisions across all their expenditure, including food.
Organic consumption has generally fared well, but producers are having to work harder for their share of expenditure and compete with other ethical purchasing options. Knowing consumer attitudes and conveying key organic messages are important considerations in the development of organic marketing. To help guide the development of the market and help producers promote their produce in the most effective way the BOBL project is inviting tenders for a report into changing consumer attitudes.
The successful bidder will review data on spending on organic produce, particularly in Wales, and then work with consumers directly to understand what drives their purchasing decisions. For more information please contact