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Jack Cockburn, Organic Meat Champion

Jack Cockburn (aka farmer Jack) is our Organic Meat Champion. Jack runs Treberfedd organic farm in the Aeron Valley, located between Aberaeron and Lampeter. Since completing a postgraduate degree in organic agriculture at Aberystwyth University, Jack has never looked back and has farmed organically for over 8 years.

Farming over six sites with a total of 200 acres, Jack has his hands full with a 150-strong flock of local Welsh breed Llanwenog sheep; along with 35 rare breed traditional Hereford cows. The sheep and cattle at Treberfedd farm are reared to organic standards, which mean strict animal welfare guidelines, with animals grazing on pasture and eating a natural GM free diet and without the use of pesticides or fertilisers.

Conservation is a key focus for Jack, who has gone to great lengths to improve the biodiversity of Treberfedd's farmland. Since 2005, Jack has planted no less than 14,000 trees, creating a 20-acre area of woodland as well as creating wild flower hay meadows. Also, by serving organic produce to guests in their 'farm stay' cottages, Jack feels that they are helping to spread the organic message far and wide.

“Our local customers and holiday guests appreciate the great tasting, quality beef and lamb that we produce and want to know where the product comes from. Many of our guests and visitors like to have a farm tour so they can learn more about the practices that go into producing their organic meat. It's great to show them the fields of organically grown grass that feeds our sheep and cattle. Being able to visit the farm to buy directly from us really meets a need and we have continued to see a steady rise in our direct sales in the last year.

As an organic farmer it's important to me that we help to conserve the biodiversity of our land, whilst keeping alive a market for local and rare breeds of sheep and cattle. The creation of the woodland and our small wind turbine has also made a huge contribution to offsetting our CO2 emissions in the holiday cottages.

Organic is the only way I have ever wanted to farm; it is a whole farm approach. We don't use chemicals and artificial fertilisers on the land. The aim is to run a natural, productive system, to nurture a healthy soil and produce healthy plants, which feed our cows and sheep.

“We receive lots of nice positive comments from guests and customers about the quality of our meat. I think the use of native breeds, like our Llanwenog sheep, and the natural grass fed diet they have really does add organic quality to the meat.”

Meet the the other champions!
In partnership with
ADAS logo Aberystwyth University logo Organic Research Centre Elm Farm logo
Organic Centre Wales, IBERS, Gogerddan Campus
Aberystwyth University, Ceredigion, SY23 3EB
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Funding bodies
logo of the European Agricultural Fund for Rural DevelopmentWelsh Assembly Government logo
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