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Providing information on organic food and farming in Wales
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Organic Naturally Different Campaign

Our consumer campaign, Organic Naturally Different has been running since 2011, working hard to drive awareness and demand for Welsh organic products.

Working with Cardiff based PR company,Freshwater, we have reviewed the insights gathered in our initial research in order to develop a series of key messages that would represent organics and resonate with consumers. In addition to traditional methods, such as; newspaper and magazine articles, outdoor advertising and radio interviews, the campaign has utilised social media platforms, Facebook and Twitter.

The campaign receives regular pieces of national coverage and the Facebook page increased by over 700% in seven months, reaching over 400,000 people. We will be continuing through 2013 and hope to reach even more consumers to let them know the benefits of choosing organics. You can interact with us on the Facebook page or Twitter account.

You can find marketing materials available here, you can choose from leaflets to use in store and at events, as well as online images and adverts for use on your website or social media.

Improving organic sales
In partnership with
ADAS logo Aberystwyth University logo Organic Research Centre Elm Farm logo
Organic Centre Wales, IBERS, Gogerddan Campus
Aberystwyth University, Ceredigion, SY23 3EB
T:01970 622248   E: organic@aber.ac.uk
Funding bodies
logo of the European Agricultural Fund for Rural DevelopmentWelsh Assembly Government logo
Website design: mach2media and Technoleg Taliesin Cyf.