The Better Organic Business Links (BOBL) project at Organic Centre Wales is offering Wales' organic businesses a toolkit and workshops to explore the issues surrounding ethical trade. The work will help them develop and communicate messages that fit with what they are trying to achieve through their business and products.
The BOBL Project has teamed up with the Food Ethics Council to publish a bilingual toolkit which has been sent to all organic businesses in Wales on the OCW database.
Workshops on ethics and business will be presented by Dr Tom Macmillan of the Food Ethics Council and will be held on:
09 March 2011: Waterloo Hotel, Betws-y-coed, Gwynedd
10 March 2011: Treberfedd, Dihewyd, Ceredigion
11 March 2011: Penpont, Brecon, Powys
Sue Fowler, Director of Organic Centre Wales said: “Research and market data show that despite the recession consumers are willing to pay extra for products which deliver additional benefits. These include benefits to their own personal health, the environment and the community within which businesses are located. We want to help businesses analyse and understand the role of organic systems in delivering such benefits. If they can communicate these benefits to their customers effectively then both the business and the consumer will gain.”
The ethics workshops will support other courses being run by the BOBL project. These include training for businesses on engaging with their customers, including media training, and a workshop for tourism businesses.
For more information on these courses and workshops please visit the Organic Centre Wales website at http://www.organiccentrewales.org.uk/eventslist.php
, Organic Centre Wales, Aberystwyth University SY23 3EB. Tel. 01970 622248.
Notes for the editor
1. Organic Centre Wales is funded by the Welsh Assembly Government to provide information on organic food and farming to producers, food businesses, consumers and others. It is based at Aberystwyth University and run by a partnership consisting of the ADAS, the Organic Research Centre Elm Farm, and the Institute of Biological, Environmental and Rural Sciences at Aberystwyth University. See www.organiccentrewales.org.uk.
2. BOBL is an Organic Centre Wales project and is funded under the Supply Chain Efficiencies scheme as part of the Welsh Assembly Government Rural Development Plan. The project is designed to support the primary producer in Wales and grow the market for Welsh organic produce in a sustainable way. The project will develop new, emerging and existing markets for organic produce whilst driving innovation, at all levels, within the supply chain. The overall aim is to support a thriving Welsh organic sector so that the benefits of WAG investment in the Organic Farming Scheme to generate agri-environmental benefits, and in the Welsh Organic Action Plan to support rural development and sustainable food production, can be fully realised.