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Sustainable agri-tourism: a market opportunity

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Consumer demand for 'green' tourism is increasing and agri-tourism enterprises can give their environmental credentials a boost by sourcing organic. Organic systems are designed to work with nature and produce food and other products in a sustainable way. Sourcing food from accredited organic producers demonstrates your commitment to sustainable business and adds to your customers' holiday experience. Reassuring visitors that their holiday is making an ethical contribution to the local economy encourages them to come back again, and again . . .

The Better Organic Business Links project has produced aSustainable Agri-Tourism Guide for businesses interested in developing their agri-tourism enterprise. It provides an overview of the current agri-tourism sector, looks at the market for 'green' tourism and provides essential tips and guidance on how you can benefit from this growing market.

If you want to know more then please click on the links below to read the three reports on which the guide is based.


1. A review of the available literature and the concepts of sustainable tourism, ecotourism, agritourism and food tourism.

2. Six case studies of successful organic hospitality and food tourism businesses in Wales.

3. Report of a questionnaire survey of all the known organic agri-tourism providers in Wales.

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ADAS logo Aberystwyth University logo Organic Research Centre Elm Farm logo
Organic Centre Wales, IBERS, Gogerddan Campus
Aberystwyth University, Ceredigion, SY23 3EB
T:01970 622248   E: organic@aber.ac.uk
Funding bodies
logo of the European Agricultural Fund for Rural DevelopmentWelsh Assembly Government logo
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