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Consumer attitudes survey

The BOBL project is about to embark on a reprise of the survey conducted by Beaufort Research into the attitudes of consumers to organic produce from Wales. The report will review Kantar Worldpanel data for the 12 months ending in January 2013 and analyse changes over three years. Based on the conclusions of this analysis the project may commission a short survey and/or focus groups to identify significant changes in the market for organic produce in Wales. The work will be commissioned over the next few weeks which will ensure the conclusions can be disseminated to the organic sector in Wales and enable them to be acted on over the remainder of the BOBL project.

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